Advertising
How African Americans React To Internet Radio Ads [CHART]
African American internet radio listeners show higher response rates to digital audio ads when compared with the general population listening sample.
Read MoreSelect Marketing Channels' Influence On Back-To-School Purchase Decisions [CHART]
More than half of parents planned to consult web-based coupons or promotions before purchasing. And nearly 43% said that internet ads would influence their purchase decisions for back-to-school shopping.
Read MoreParents & Their Smart Phones During Back-To-School Shopping [CHART]
65% of US parents who owned a smart phone planned to use the device to assist with back-to-school shopping this year.
Read MoreMobile Users & Shopping By Generation [CHART]
Among three segments of mobile users in the US (who routinely use mobile media including native apps and mobile websites), women with children at home are highly likely to use their devices while shopping in retail stores (77%), as are mobile Boomers (74%).
Read MoreAds On HDTV, Q2 2010-Q2 2012 [CHART]
1 in 4 TV ads delivered in Q2 2012 in the US and Canada were aired in HD, representing a new high from the previous peak of 23% in Q4 2011.
Read MoreUS Mobile Facebook Users, 2010-2014 [CHART]
Nearly 70 million people will access Facebook from their phones each month this year, or 85.4% of the overall mobile social networking population.
Read MoreOnline Article Consumption & Banner Blindness [HEATMAPS]
Eyetracking heatmaps from a 2007 study on banner blindness by usability expert Jakob Nielsen.
Read MoreMobile App Ad Clickers By Generation [CHART]
The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets.
Read MoreVideo Ad Completion Rates By Video Length, Q1 2011-Q2 2012 [CHART]
Digital video ad views continued to grow at a faster pace than video ad views in Q2 (68% vs. 10% year-over-year), per a FreeWheel study released in August 2012.
Read MoreSunsilk Print Ad Eye Tracking [HEATMAP]
Eyetracking heatmaps that overlay these Sunsilk print ads demonstrate that the viewers’ attention focuses on the eyes of the woman in the ad.
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