Advertising Archives - Page 188 of 211

Australian Mobile Ad Spending, 2010-2016 [CHART]

eMarketer forecasts Australian mobile ad spending will jump 65.5% this year, on the heels of even larger gains during the prior two years.

Digital Marketing Trends For Luxury Brands [CHART]

Video (69%), mobile (68%), and social media (48%) are the hottest digital marketing growth areas for luxury brands, whereas search (29%) and standard display advertising (18%) lag behind.

Global Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]

Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.

Worldwide Click-Through Rates For Rich Media, Mobile & Standard Banner Ads By Region [CHART]

According to analysis from MediaMind, mobile banners enjoyed clickthrough rates between 0.42% and 1.41%, depending on the region measured.

Search Retargeting Goals [CHART]

Revenue generation remains the primary goal of search retargeting campaigns for the majority of advertisers and brands.

Retargeting Tactics Coupled With Search Retargeting [CHART]

The vast majority (93.5%) also retargeted off website activity, and more than a quarter looked to other digital touchpoints like social media (29%) and email (25.8%) for retargeting opportunities.

Tactics Coupled With Retargeting [CHART]

ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.

10 Best Ways To Reach College Students [CHART]

42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads.

Lead Generating Digital Channels [CHART]

Search-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies.

Visibility Of Display Ads In First Half Of 2012 [CHART]

49.9% of directly placed ads stayed in-view for at least 1 second in H2.