Advertising
Advertising Click-Through Rate By Format, H1 2012 [CHART]
In-stream video ads garnered significantly higher click-through-rates (CTRs) than banners and rich media in H1.
Read MoreTop 10 Syndicated Ad Networks By Reach [CHART]
ShareThis ranked as the top syndicated ad focus entity in August with a reach of 87% of Americans online (representing 191.6 million unique visitors).
Read MoreValue Of North American SEM Industry, 2004-2013 [CHART]
The North American search engine marketing (SEM) industry will reach a value of nearly $23B by the end of 2012, an increase of almost 19% from $19.3B in 2011.
Read MoreBanner Ad In-View Rates By Ad Size, Q2 2012 [TABLE]
The most vertical ad units, wide skyscrapers (160 x 600), saw the greatest number of in-view impressions, followed by the common medium rectangle (250 x 300) and finally, leaderboards (728 x 90).
Read MoreDisplay Ads Time In-View By Platform, Q2 2012 [CHART]
Less than half of the ads worldwide purchased on ad exchanges, networks and publisher sites that passed through its system were in-view.
Read MoreUS Net Mobile Ad Revenues By Company, 2011-2014 [TABLE]
Twitter will earn $129.7 million in mobile advertising revenues this year in the US.
Read MoreUS Ad Spending Growth, Q1 2010-Q2 2012 [CHART]
US advertising spending increased 0.9% year-over-year in Q2 to reach $34.4 billion, slowing from Q1′s 2.9% year-over-year increase.
Read MoreAmerican Newspaper Advertising Revenues, Q1 2010-Q2 2012 [CHART]
In Q2 2012, total newspaper advertising expenditures stood at $5.61 billion, down 6.4% from roughly $6 billion a year earlier.
Read MoreTelevision Viewing Prompts Search – Content vs. Advertising [CHART]
TV is a significant catalyst for search on both smartphones and computers (PCs and laptops).
Read MoreMobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
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