Advertising
Australian Digital Ad Spending, 2010-2016 [CHART]
Australian advertisers spend $196 per internet user on digital and $683 per person on total media in 2012.
Read MoreMen Are Cheap On Facebook [INFOGRAPHIC]
This infographic by Kenshoo illustrates why it’s better to target men with Facebook ads.
Read MoreDigital Advertising Evolution [INFOGRAPHIC]
This infographic by PointRoll provides a timeline of the evolution of digital advertising.
Read MoreAmerican Online Ad Spend Per User, 2000-2011 [CHART]
Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new peaks seemingly with every passing quarter, and has been projected to see double-digit growth again this year.
Read MoreTelevision Advertising Spending Growth, 2008-2061 [CHART]
Chart comparing reported TV ad spending growth rates in the US with overall entertainment and media ad spend for 2008 through 2011.
Read MoreTrust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreMost Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
Read MoreMost Influential Ad Medium By Generation, June 2012 [CHART]
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
Read MoreTelevision Advertising Spending & Growth Rate By Segment, 2011 & Q1-Q2 2012 [CHART]
While Spanish-language network and cable TV accounted for only 5.9% of total expenditures in 2011, this overall segment grew far more rapidly than TV media overall (8.3% vs. 2.4%).
Read MoreUS TV Ad Spending Growth vs Overall Average, Q1 2011-Q2 2012 [CHART]
TV ad spending growth rates in the US continue to outpace the aggregate of all media.
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