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Advertising

US Local Mobile Ad Spending, 2011-2016 [CHART]

Local mobile ad spending grew from $0.7 billion in 2011 to $1.2 billion in 2012.

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Facebook For Business & Pleasure [INFOGRAPHIC]

Cloud marketing software provider Vocus has put together this infographic with stats from Gartner Research highlighting how brands are currently using social media and what trends are on the horizon.

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Online Presidential Political Advertising [INFOGRAPHIC]

This infographic by ReTargeter looks at online political ad spending for the 2012 presidential campaign.

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Beyond The Paywall: Paying For Local Journalism

300 newspapers now have some form of paywall in place online.

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Presidential Candidates Swing State Spending & Search Interest [INFOGRAPHIC]

Google Politics and Election published this infographic that examines the spending by both campaigns alongside each candidate’s news-related search interest (in the last 30 days) in the most-watched states.

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Newspaper Paywalls [INFOGRAPHIC]

This infographic by BestCollegesOnline.org takes a look at newspaper paywalls.

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Ad Agency Outlook, Q3 2012 [TABLE]

The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election.

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Comic Sans Android [LOGO]

A Comic Sans version of the Android logo.

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The Accidental Facebook Ad Clicker, October 2012 [CHART]

Almost half of Facebook users say they accidentally clicking on Facebook ads at least some of the time.

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Facebook User Reluctance Toward Promoted Posts, October 2012 [CHART]

An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends.

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