Advertising
How Americans Judge Advertisements [CHART]
63 percent of adults in the United States report seeing more advertisements than they used to, compared to the 24 percent who said they were seeing the same amount.
Read MoreVideo Advertising Targeting Methods [CHART]
Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.
Read MoreUS Video Ad Spending, 2017-2021 [CHART]
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
Read MoreApp Marketers' Battle Against Ad Fraud [CHART]
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
Read MoreHow B2B Marketers Qualify Leads [CHART]
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
Read MoreTop Digital Marketing Skills [CHART]
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Read MoreWhat Jeff Bezos Owns [INFOGRAPHIC]
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
Read MoreLife Of A Social Media Manager [INFOGRAPHIC]
This infographic by Meltwater illustrates the many duties and roles of a social media manager.
Read MoreTop App Installation Marketing Methods [CHART]
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Read MoreAd-Blocking Use, 2014-2018 [CHART]
More than a quarter of US internet users will block ads this year.
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