Advertising
Facebook Has Decreased Average Page Reach By 40% [CHART]
Data shows an average 10% drop in reach for Facebook page posts.
Read MorePre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]
In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.
Read MoreTop 10 TV Programs By Cost Of 30-Second Spot, 2011-2013 Season [CHART]
NBC’s “Sunday Night Football” commands the highest average price for a 30-second spot.
Read MoreSearch Optimizing The Election [INFOGRAPHIC]
This infographic from Rosetta looks at the 2012 presidential election search wars.
Read MoreFree vs. Paid Use Of Social Media By SMBs, October 2012 [CHART]
Facebook (68.7%) leads among free social media platforms that small and medium businesses (SMBs) use for marketing.
Read MorePublishers Digital Revenue, November 2012 [CHART]
Fully 12% of total revenue for publishers (the vast majority of whom publish magazines) is digital revenue.
Read MoreGlobal Marketing Budgets, October 2011-October 2012 [CHART]
Marketing budgets are still in general decline around the world.
Read MoreBig Data Drove Obama's Victory
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.
Read MoreHow Google Makes $100 Million A Day [INFOGRAPHIC]
This infographic by WordStream breaks down Google’s daily ad revenue.
Read MoreTV Viewing Tablet Activities, April 2012 [CHART]
Younger tablet owners were most likely to use the devices to watch TV, with more than half of owners under 35 doing so at least weekly, vs. 19% of those 55+.
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