Advertising
Beyond Social Media: Oprah's Ill-Advised Surface Tweet & Facebook's Bait & Switch [PODCAST]
This week’s highlights include Oprah’s ill-advised Surface love from her iPad, Facebook’s advertising bait & switch and Ben & Jerry’s Instagram campaign.
Read MoreGlobal Social Video Ad Views, Q1 2011-Q1 2012 [CHART]
Marketers are starting to move past the interruptive model of the 15- or 30-second pre-roll ad and toward a broader strategy that includes longer opt-in videos with built-in sharing capabilities.
Read MoreCustomer Acquisition SMB Marketing Tactics, November 2012 [CHART]
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).
Read MoreAmericans' Preferences For Humorous Online Ads By Select Demographics, October 2012 [CHART]
Almost 6 in 10 global adults aged 18-64 prefer online and mobile ads that are clear and straightforward, rather than humorous.
Read MoreConsumer Attitudes Toward Marketing & Advertising, October 2012 [CHART]
Ads should tell a unique story rather than just try to sell, agree 73% of US consumers.
Read MoreFacebook's Mobile Engagement, January – September 2012 [CHART]
Mobile users accounted for 24% of all new page likes in September. That represents a rapid jump from just 5% share 6 months earlier.
Read MoreFortune 500 Brand Video Ad Engagement Rates, August 2012 [CHART]
Overall, engagement rates with video ads hovered between just under 3% and 4.5%, with videos between 30 and 60 seconds long performing best.
Read MoreOnline Acts Prompted By Watching Fortune 500 Brand Video Ad, August 2012 [CHART]
A visit to a brand’s Facebook page was the most common action taken after watching an online video ad, at least for US viewers watching an opt-in ad from a Fortune 500 brand.
Read MoreTablet Owners In-App Ad Interest by App Type, October 2012 [CHART]
3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI.
Read MoreDigital Audio Listeners Attitudes Toward Advertising, October 2012 [CHART]
Most digital audio listeners don’t mind ads in exchange for free access to stations, and many are willing to share personal information for more relevant messages.
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