Advertising
Mobile Advertising Brand Metrics, June 2012 [CHART]
Mobile ads clearly conveyed brand messages, raised consumers’ intent to buy and left consumers with a more positive brand image.
Read MoreLeading Objectives Of Mobile Marketing, April 2012 [CHART]
60% of marketing executives expected to increase sales through their mobile efforts, indicating that direct-response campaigns may continue to dominate.
Read MoreHow Internet Users Feel About Marketing At Social Media Sites, September 2012 [CHART]
The annoyance rate of consumers who saw ads from brands they followed was 11%.
Read MoreMost Successful Brand Video Metrics, 2011 & 2012 [CHART]
Brand lift is the most important video metric that delivered the highest level of success by the most respondents (54%).
Read MoreMost-Shared Social Video Brands Of 2012 [INFOGRAPHIC]
This infographic by Unruly lists the brands with the most social videos of 2012.
Read MoreBeyond Social Media: Old Spice Saves The World [PODCAST]
This week’s highlights include Old Spice Saves the World: The Perils of Owned Media; Corporate Social Media Cluelessness; the real key to customer satisfaction.
Read MoreCustomer Acquisition Tactics Of SMBs, November 2012 [CHART]
Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).
Read MoreRich Media Click-Through & Post-Click Conversion Rates By Viewability, September 2012 [CHART]
Once ads reached 60% viewability, and kept rising, clicks—and post-click conversions—rose alongside.
Read MoreRich Media Ad Click-Through Rates vs. Viewable CTRs, September 2012 [CHART]
For ads that were actually viewable—defined as 50% viewable for at least one second—clickthrough rates averaged 0.34%, a 54.5% lift.
Read MoreBest Source For Marketing & Advertising, October 2012 [CHART]
US consumers and marketers alike cited newspapers and TV as the best source of marketing and advertising.
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