Advertising Archives - Page 174 of 211

American Preferences For Ad-Supported Internet Content By Select Demographics, November 2012 [CHART]

Just over one-quarter of 18-64-year-old online Americans are willing to pay a reasonable fee to watch completely advertising & commercial-free content.

Mobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]

Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.

Tablet Product Searches Prompted By TV By Generation, November 2012 [CHART]

7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.

Mobile Internet-Connected Devices, Q3 2011 vs Q3 2012 [CHART]

Non-phone connected devices (e.g. tablets, eReaders) are accounting for an increasing share of connected device ad impressions.

B2C Mobile Marketing Tactics, November 2012 [CHART]

The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics.

Online vs. Print – US Newspaper Ad Revenues, Q1 2010 – Q3 2012 [CHART]

Newspaper advertising revenues in the US continue to decline, posting a year-over-year drop for the 25th consecutive quarter in Q3.

Marketing Attribution Use, November 2012 [CHART]

26% of clients and 36% of agencies surveyed from around the world report that they (or their clients) typically carry out marketing attribution.

LinkedIn Facts & Figures [INFOGRAPHIC]

This infographic by Website-Monitoring.com compiles the numbers driving LinkedIn’s success.

Brand Engagement Perceptions: Consumers vs. Marketers, November 2012 [CHART]

49% of marketers rate forwards or shares of content online as a strong influence on their engagement measures; 15% of consumers feel invested that way.

Two-Thirds Find Mobile Ads Annoying, Forrester Study Finds [REPORT]

Two-thirds of consumers found mobile ads annoying, higher than the percentage of respondents who said they are annoyed by TV and web-based advertising.