Advertising
American Out-Of-Home Advertising Revenue, Q2 2011 – Q3 2012 [CHART]
US out-of-home advertising expenditures climbed 4.4% year-over-year in Q3, to more than $1.5 billion.
Read MoreNew Marketing Channels Being Considered In The Next Year [CHART]
62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.
Read MoreB2B Lead Quantity & Quality By Channel, December 2012 [CHART]
4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.
Read MoreMarketing That Prompts Mobile Device Actions, October 2012 [CHART]
TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.
Read MoreTablet Owners Who Search For Info As A Result Of TV By Gender & Generation, August 2012 [CHART]
More than seven in 10 US tablet owners ages 18 to 34 looked up product information on their devices after seeing something interesting about it on TV.
Read MoreUS Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]
US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.
Read MoreTravel & Leisure Search Advertising Click Share By Device, Q3 2011- Q3 2012 [CHART]
40% of US online travel consumers entered the purchase funnel through search engines.
Read MoreMarketing Attribution [INFOGRAPHIC]
This infographic by Adobe looks at the elements of marketing attribution.
Read MoreHow Online Presence Prompts Physical Visits To Retailers [CHART]
Ninety-one percent of consumers ‘have gone into a store as a result of an online experience.’
Read MoreAd Agency Use Of Social Media, Q3 2010 – Q3 2012 [CHART]
91.9% of agencies say they’re tapping social media for their clients’ campaigns.
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