Advertising
US Mobile Gaming Revenues, 2010-2016 [CHART]
US mobile gaming revenue will come from a combination of paid downloads, in-game purchases of virtual goods and in-game advertising.
Read MoreB2B Online Strategies, December 2012 [CHART]
Among B2B companies, search engine optimization (SEO) is the most popular of 7 identified online marketing strategies, though social media is close behind.
Read MoreMobile Ad Spending Growth By Vertical, Q3 2012 [CHART]
10 verticals grew their mobile ad spending on the Millennial Media platform by triple-digits in Q3.
Read More2013 Marketing Budget Increases By Channel [CHART]
45% of business leaders expect to increase their marketing budgets in 2013.
Read MoreTop American Advertising Verticals, Q3 2012 [CHART]
US ad spend grew 7% year-over-year in Q3.
Read MoreWhy Consumers Sever Connections With Brands On Social Media, October 2012 [CHART]
One-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates.
Read MoreBranding Effectiveness From Pre-Roll Video Ads, December 2012 [CHART]
Viewers exposed to a pre-roll video ad demonstrated higher brand awareness and message association than a control group that did not watch the ad.
Read MoreUS Retail Search Advertising Metrics By Device, November 2012 [CHART]
While mobile devices were a big influence on e-commerce sales on Black Friday and Cyber Monday, mobile phones haven’t performed well in paid search.
Read MoreConsumer Interest In Interactive TV, December 2012 [CHART]
35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.
Read MoreActions Prompted By Social Ads By Race, December 2012 [CHART]
While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.
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