Advertising
Online Advertising Revenue, Q1 1996 – Q3 2012 [CHART]
Total online ad revenue reached $9.26 billion in the third quarter of 2012, which is up six percent from the previous quarter and 18 percent from Q3 figure of $7.8 billion a year ago.
Read MoreMobile Cyber Monday Ad Metrics, 2011 vs 2012 [CHART]
MediaMind’s platform served 46.2% more standard mobile banner, video and rich media impressions on Cyber Monday in 2012 than 2011.
Read MoreB2B Marketing Measurement [INFOGRAPHIC]
This infographic by eloqua takes a look at the state of B2B marketing measurement.
Read MoreMedia Ad Spending By Region & Country, 2011-2016 [TABLE]
The fastest growth during the forecast period will come from Latin America, where ad spending is up 11% this year to $34.66 billion.
Read MoreGlobal Mobile Ad Prompts, Q3 2012 [CHART]
Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns.
Read MoreLeading Industries Worldwide In Mobile Ad Spending, Q3 2012 [CHART]
The mobile ad platform provider found that Q3 2012 showed high year-over-year mobile ad spending growth in several verticals.
Read MoreUS Newspaper Ad Revenues By Segment, 2010-2016 [TABLE]
In the US, eMarketer estimates that newspaper print ad revenue will decline and newspaper digital ad revenue will increase in each of the next four years.
Read MoreData Concerns Among Marketers & Agencies, March & June 2012 [CHART]
The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track the effectiveness of advertising campaigns.
Read MoreInterests In Data Management Platforms, September 2012 [CHART]
83% of marketers said the move toward more audience-based buying was a significant factor contributing to their interest in Data Management Platforms.
Read MoreReasons To Use Data Management Platforms, November 2012 [CHART]
In November, 40% of marketers worldwide were turning to DMPs to help them harness the vast amounts of marketing data.
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