Advertising
SMB Media Ad Buys, January 2013 [CHART]
Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still see the local paper as a valuable advertising medium.
Read MoreGoogle Product Listing Ads vs. Text Search Ads, November-December 2012 [CHART]
Google Product Listing Ads (PLAs) outshone text ads for retailers in Q3, and that trend followed on into the holiday season (November 1 – December 31).
Read MoreUS Facebook Ad Metrics, Q2-Q4 2012 [CHART]
The average cost-per-click of a Facebook ad in the US was $0.33 in Q4 2012, finds Marin Software in a new report covering a representative sample of its enterprise-class clients.
Read MoreGlobal Digital Ad Spending Growth By Region & Country, 2011-2016 [CHART]
North America accounts for the greatest share of all digital ad spending, at 39% as of the end of 2012.
Read MoreGlobal Digital Ad Spending, 2010-2016 [CHART]
Worldwide, digital ad spending passed the $100-billion mark for the first time last year and will increase by a further 15.1% in 2013 to $118.4 billion.
Read MoreUS Retail Search Advertising Metrics For 2012 Holiday Season [TABLE]
Average return on ad spend crept up 1% from last year to $5.84, while conversion rates increased 4% to 2.84%, and average order value was up 3% to $109.46.
Read MoreUS Mobile Paid Search Budgets By Tablets & Smart Phones, Q4 2012 [CHART]
Mobile devices grew to account for 18% share of US paid search budgets in Q4 2012, from 16.3% in Q3.
Read MoreAmerican Search Advertising Click Behavior by Region & Age, January 2013 [CHART]
22% of online Americans say that they click on search engine ads.
Read MoreGlobal Ad Spending Growth By Medium, 2012 vs 2013 [CHART]
Global advertising spending will grow by 4% this year.
Read MoreOnline & In-Store Holiday Purchase Influencers, January 2013 [CHART]
Pinterest and Twitter influenced online and in-store purchases for just 1 in 10 shoppers surveyed, with Facebook garnering only slightly more interest.
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