Advertising
Video Ad Completion Rates, Q4 2011 – Q4 2012 [TABLE]
Ad completion rates were highest for long videos in Q4 2012 at 93%, compared with 81% for mid-form videos and 68% for short-form videos.
Read MoreVideo Ad View Rates, Q4 2011 – Q4 2012 [TABLE]
Total video views among internet users in the US were up 23% year over year in Q4 2012.
Read MoreAmerican Radio Revenues, Q4 2012 [TABLE]
Radio revenues edged up 1% in 2012, finishing the year at $16.5 billion, and marking the 3rd consecutive year of growth.
Read MoreDisplay Advertising Trends, Q4 2011 – Q4 2012 [CHART]
1.4 trillion display ad impressions were delivered in the US in Q4 2012, up almost 6% year-over-year.
Read MoreViewability Of Display Ads, 2012 [CHART]
56% of directly placed ads stayed in-view for at least 1 second in H2 2012, up from 49.9% in H1.
Read MoreUS Location-Based Mobile Ads By Industry, 2012 [CHART]
100% of the studied mobile campaigns in the grocery, political, health care, lottery, real estate and education industries used location info of some sort.
Read MoreUS Location-Based Mobile Advertising By Target, 2012 [CHART]
The percentage of location-based ad campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012.
Read MoreMedia Spend Efficiency By Channel, Q4 2012 [CHART]
Social vastly outperforms portals, networks, and exchanges in ad reach efficiency – a measure that refers to their ability to reach exclusive users at the lowest cost.
Read MoreAmerican Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Read MoreBeyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]
This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.
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