Advertising
Effective Small Business Marketing Tactics, April & October 2012 [CHART]
76% of small business owners are kept up at night by being preoccupied with how to attract new customers.
Read MoreFacebook Exchange vs Web Retargeting, H2 2012 [CHART]
A pair of studies have emerged looking at the performance of Facebook Exchange (FBX), a real-time bidding (RTB) marketplace for Facebook inventory.
Read MoreGoogle Shopping vs. Amazon Product Ads, Q3 & Q4 2012 [CHART]
In the second half of 2012 (H2), Google Shopping proved 32.8% more cost-effective for advertisers than Amazon Product Ads.
Read MoreSocial Media Advertising Objectives, October 2012 [CHART]
54% of agencies and 39% of advertisers reported using social ads to do some mix of branding and direct response.
Read MorePercent Of Online Budget Allocated To Social Advertising, October 2012 [CHART]
Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social ads, suggesting that for most it is a present, but not a dominant part of the marketing mix.
Read MoreChange In Social Media Ad Budgets In 2013 [CHART]
64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.
Read MoreOnline Video Ad Views, December 2011 – January 2013 [CHART]
Online video ad views fell from a peak of 11.3 billion in December 2012 to just 9.1 billion last month, a 19.5% decline.
Read MoreMobile Operating System Market Share, 2011 vs 2012 [CHART]
With 75% share of total ad impressions, the smart phone share grew by 7% points from 2011.
Read MoreSearch Advertising Cost Per Click By Device, Q4 2011 – Q4 2012 [TABLE]
US advertisers will increase mobile search ad spending 80.6% this year to $3.54 billion, up from $1.99 billion in 2012.
Read MoreSearch Ad Spending Share By Device & Search Engine, Q4 2011 – Q4 2012 [TABLE]
On desktops, Google captured more than four-fifths of search spending in the last quarter measured.
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