Advertising
Tablet Ad Click-Through Rate Uplift By Industry, December 2012 [CHART]
Click-through rates for entertainment and media, as well as the travel category rose by 81% and 66%, respectively.
Read MoreRadio Advertising Revenue, 2006-2017 [CHART]
Radio revenues will continue to shift in the next 5 years, as income from online advertising grows by about 10.8% annually versus 2.5% growth for over-the-air (OTA) revenues.
Read MoreUS Online Advertising Revenue Share At Major Ad Networks, 2011-2015 [TABLE]
Yahoo!’s share of net US display ad revenues is expected to decline again this year to 7.7%, down from 9% in 2012 and 11% in 2011.
Read MoreUS Online Display Advertising Revenue Growth At Major Ad Networks, 2011-2015 [TABLE]
The 18.1% growth expected this year for US display advertising is down somewhat from more robust rates of increase in 2011 and 2011.
Read MoreOnline Display Advertising Revenues At Major Ad Networks, 2011-2015 [TABLE]
The leader of the pack is Google, with $2.26 billion in net US digital display ad revenues in 2012 and $3.11 billion expected in 2013.
Read MoreUS Search Ad Revenue Market Share, 2011-2015 [TABLE]
Google’s share of net US search ad revenues is expected to reach 73.7% this year, up from 72.8% in 2012.
Read MoreYahoo!'s Display & Search Advertising Revenues, 2011-2015 [CHART]
eMarketer estimates net US search ad revenues at Yahoo! will grow 7% to $1.23 billion this year, up from $1.15 billion in 2012.
Read MoreAmerican Local Online & Traditional Ad Spending, 2012-2017 [CHART]
By 2016, more than one in every four local ad dollars will be spent on digital media.
Read MoreAmerican Online & Traditional Ad Spending, 2012-2017 [CHART]
According to BIA/Kelsey’s March 2013 forecast of US local media ad spending, the role of digital in the local ad market will continue to expand.
Read MoreTwitter's Global US vs. Non-US Ad Revenues, 2011-2015 [TABLE]
The bulk of Twitter’s ad revenue is expected to continue to come from the US—about 83% this year, down from 90% in 2012.
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