Advertising
Online Video Ad Spending, 2011-2014 [CHART]
Total spending for real-time bidding (RTB) on video ads is estimated to grow by a compound annual rate of 57% between 2011 and 2014.
Read MoreEffective Channels For Engaging & Attracting Small Business Customers, October 2012 [CHART]
77% said the site was well-suited both to engaging existing customers and attracting new ones.
Read MoreTop Tablet Ad Models' Performance, April 2013 [CHART]
An exhaustive global study concludes that the top three tablet advertising models are pre-roll with overlay; rich media interstitial; and banner to full page rich media.
Read MoreAnnoying Ads, April 2013 [CHART]
More Americans are annoyed by irrelevant pop-up ads (70%) than by male (66%) or female (54%) enhancement ads.
Read MoreLocal Mobile Ad Spending By Format, 2012-2017 [CHART]
Search dominates mobile local ad spend to the tune of 58% share of revenues ($704 million of $1.22 billion in 2012).
Read MoreChannel ROI Ratings, April 2013 [CHART]
75% of global marketers (primarily from the UK) rate SEO as “excellent” (32%) or “good” (43%) in terms of return on investment.
Read MoreTop 10 TV Ads of Q1 2013 [TABLE]
Only 2 Super Bowl spots cracked the top 10, with Budweiser’s “Brotherhood” coming in at number 5.
Read MoreMobile Local Ad Spending, 2012-2017 [CHART]
Increasing smart phone penetration and concurrent increases in ad inventory should spur 49.3% annual growth in local mobile ad spending through 2017.
Read MoreUS Real-Time Bidding Display Ad Spending, 2011-2017 [CHART]
US advertisers will spend more than $3.36 billion on real-time bidding this year, up from just under $2 billion in 2012 and less than $1 billion in 2011.
Read MoreUS Net Mobile Display Ad Revenue Share By Company, 2011-2015 [TABLE]
Facebook, the No. 2 mobile ad publisher in the country, accounted for 9.5% of mobile ad revenues in 2012 and is expected to take 13.2% this year.
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