Advertising
Desktop Web Ads Ranked From Not-So-Horrible To Worst [CHART]
Examples include video ads that play at full volume, flashing display ads, popups with hard-to-find exit buttons and prestitial ads that block users from seeing content on the page.
Read MoreMobile Web Ads Ranked From Not-So-Horrible To Worst [CHART]
Based on surveys of 25,000 internet users in North America and Europe conducted by the Coalition (though namely by Google), roughly 85 percent of mobile users surveyed said they found anchor ads only a little annoying or not annoying at all.
Read MoreApp Install Ad Budget Allocations [TABLE]
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Read MoreLocal Ad Spending, Digital vs Traditional [CHART]
Local ad spending in the country will continue to grow in 2018, according to new figures released by BIA/Kelsey. The firm expects US local ad spending to hit $151.2 billion in 2018, a 5.2% increase over $140.9 billion this year.
Read MoreB2B Digital Ad Spending, 2013-2018 [CHART]
B2B advertisers will spend $4.07 billion on US digital advertising in 2017, eMarketer estimates. Overall, the B2B digital ad market is growing steadily, and in 2018 it will jump 13% to reach $4.60 billion.
Read MoreThe Visual Internet [INFOGRAPHIC]
This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium.
Read MoreAverage Super Bowl Ad Prices, 2008-2017 [CHART]
Roughly 188.5 million Americans are expected to watch Super Bowl 52 on Sunday, reports the NRF based on a survey of close to 7,300 adults, and while that may be an optimistic forecast, it’s steady from last year.
Read MoreUS Digital Ad Revenue Share By Companies Not Named Google Or Facebook [TABLE]
Google and Facebook accounted for about 63% of US digital ad revenues in
2017. With the duopoly taking in almost two-thirds of US digital ad revenues, that leaves around a third of the market for every other firm to compete for.
Digital Video Ad Spending Share [CHART]
US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.
Read MoreIntentional Mobile Ad Clicks By Generation [CHART]
A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones.
Read More