Advertising
US Real-Time Bidding Display Ad Spending, 2011-2017 [CHART]
eMarketer estimates that total US RTB digital display ad spending will rise by 73% this year, after more than doubling in 2011 and nearly doubling again in 2012.
Read MoreAmerican Real-Time Bidding & Video Ad Spending, 2011-2014 [TABLE]
Between 2011 and 2014, RTB video spending will also grow at nearly three times the rate of overall video spending, rising at a compound annual growth (CAGR) rate of 57% vs. 20% for video overall.
Read MoreUS Real-Time Bidding & Video Ad Impressions, 2011-2014 [CHART]
In 2012 the number of video ad impressions bought via RTB exchanges doubled year over year; this year, the number of video impressions will top 100 billion.
Read MoreAd Awareness By Generation & Context, April 2013 [CHART]
About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.
Read MorePrint Magazine Ad Trends, Q1 2012 vs Q1 2013 [CHART]
Consumer magazine ad revenue (print only) grew by 0.5% year-over-year in Q1 2013 to reach $4.13 billion.
Read MoreCompletion Rates By Length Of Mobile Rich Media Video Ads, April 2013 [CHART]
Completion rates for very short videos (less than 30 seconds) had the lowest completion rate (35.8%), behind even the longest ads (150 seconds and longer), which had a roughly 50% completion rate.
Read MoreGlobal Ad Spending Growth Forecast For 2013 By Country [TABLE]
Global advertising spend (based on trends in 12 major markets) will increase by 3% this year and 5.4% next year.
Read MoreUS Display vs Native Social Ad Revenues, 2012-2017 [CHART]
While display will remain the dominant social media advertising unit, native ad formats (such as Twitter’s Promoted Tweets) should grow rapidly over the coming years.
Read MoreUS Search Advertising Click-Through Rates By Industry, Q4 2011-Q4 2012 [TABLE]
Only 20% of new-car shoppers in the US buy the brand they first searched for, according to Google data.
Read MoreMost Influential Ad Platforms For Automotive Purchase Decisions, March 2012 [CHART]
55% of respondents’ digital ad spending went to paid search engine marketing (SEM).
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