Advertising
Consumer Interest In Targeted Online Ads, April 2013 [CHART]
40.5% of consumers would rather see ads directed towards their interests rather than random ads, while another 27.6% were content to see both.
Read MoreB2B Search Advertising Trends, Q1 2012-Q1 2013 [CHART]
Looking at the B2B vertical, the study finds that impressions rose 27.2% year-over-year, while clicks stayed flat.
Read MoreMobile Ad Traffic By Device, Q4 2012 vs Q1 2013 [TABLE]
Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform.
Read MoreGlobal Ad Spending Growth By Media, 2012 [CHART]
TV, which commands the lion’s share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion.
Read MoreUS Desktop vs Mobile Social Media Ad Spending, 2012-2017 [TABLE]
Mobile-social spend is expected to rise by a CAGR of 30% over the forecast period.
Read MoreUS Social Media Ad Spending By Type, 2012-2017 [TABLE]
This year native spending will account for nearly 40% of total social media ad spending.
Read MoreUS Local vs National Social Media Ad Spending, 2012-2017 [TABLE]
BIA/Kelsey expected local social ad spending to grow by 45.5% in 2013.
Read MoreTop Online Ad Formats By Share Of Revenue, 2011 vs 2012 [CHART]
Online ad revenues grew by 15% year-over-year in 2012.
Read MoreAdvertising Efficacy By Media, April 2013 [TABLE]
An online survey of 5,000 US adults reveals that respondents rate newspapers as the most effective advertising source among various media.
Read MoreDaily Search Marketing Tactics, Q3 2012 [CHART]
The rising tide of mobile queries brought several search engine optimization (SEO) matters to a head in 2012.
Read More