Advertising
Monthly Average CTR For Q1 2013 By Mobile Device [CHART]
Advertisers devoted roughly three-quarters of their budgets to iOS devices during Q1 2013.
Read MoreMedia Buyers' Top Concerns Over Programmatic Buying, February 2013 [CHART]
The greatest percentage (68%) of media buyers wanted more data to inform bids.
Read MoreTop Publisher Concerns Over Programmatic Trading, February 2013 [CHART]
When asked what part of the ad-sales process could be automated, publishers ranked reviewing an ad’s quality last.
Read MoreProspects For Programmatic Media Buying, February 2013 [CHART]
70% of North American media buyers and publishers are already doing some programmatic trading.
Read MoreBeyond Social Media: AP Twitter Hack, Kmart #ShipMyPants & Vibrating Underwear App [PODCAST]
This week: AP Twitterhacked; Kmart’s #ShipMyPants; April Blizzards; Boston Bombing Virtual Witch Hunts & Media Fails; Vibrating Underwear App; Amazon Originals; Cap’N Crunch Late Night; Rookie News Anchor Fail; Shiny New Stuff & Daily Numbers.
Read MoreSocial Media's Purchase Influence Over Mothers, April 2013 [CHART]
Mothers are 20% more likely than the general population to use social media.
Read MoreOnline Advertising Outlook, April 2013 [TABLE]
Marketers plan to split their online advertising between direct response and brand advertising initiatives, with 18% of marketers focused on each, and the remaining 64% employing a mix.
Read MoreVideo On Demand Advertising, April 2013 [CHART]
Video-on-demand campaigns can serve as an effective complement to TV advertising, increasing both brand awareness and message association.
Read MoreMost Difficult Lead Generation Tactics To Execute, April 2013 [TABLE]
Where B2Bs struggled was in utilizing social media marketing for lead gen purposes. Nearly half said this was one of the most difficult strategies to execute.
Read MoreMost Effective Lead Generation Tactics, April 2013 [TABLE]
When it comes to measuring leads, the greatest percentage (42%) of B2Bs used multichannel attribution, giving weight to various marketing channels that helped generate a conversion.
Read More