Advertising
Mobile Devices & Local Content, May 2013 [TABLE]
48% of mobile phone users accessed local content in December 2012, up from 42% a year earlier.
Read MoreAffluents' Source Of Financial Information On Social Media, May 2013 [CHART]
87% of Mass Affluents have used social media in the past year, with about three-quarters using Facebook, half using LinkedIn, and roughly one-quarter on Twitter.
Read MoreWays Online Video Viewers Learn About Digital TV Programming, March 2013 [TABLE]
More than one-quarter of online video viewers 18 and older were informed via social sites about TV shows they could watch on the web.
Read MoreSearch & Website Retargeting Goals, February 2013 [CHART]
Increasing on-site engagement was also a search retargeting goal for over two-thirds of media buyers and a site retargeting goal for over one-third.
Read MoreRetargeting Tactics Used By Media Buyers, February 2013 [CHART]
Site and search retargeting were tactics already in use by nearly all media buyers surveyed, whereas a significantly smaller 40% had started using FBX.
Read MoreChanges In Retargeting Budgets By Tactic, February 2013 [CHART]
The greatest percentage of media buyers (60%) expected to up their FBX investment.
Read MoreSocial Media Users Attitudes Toward Effectiveness Of Real-Time Event Marketing, March 2013 [CHART]
To be successful in real-time marketing, marketers and their agencies need to rethink the creative process.
Read MoreAverage US Search CPC By Device, Q1 2013 [TABLE]
The computer still garnered the highest CPC rates in the US, at 56 cents in Q1 2013, while the phone was a comparatively inexpensive 30 cents per click.
Read MoreUS Search Ad Spending vs. Clicks By Device, Q1 2013 [CHART]
In Q1 2013, the tablet and phone accounted for nearly 20% of paid search clicks, but the devices only garnered about 14% of search spending.
Read MoreGlobal Search Ad Spending Growth, Q2 2012-Q1 2013 [CHART]
Global paid search ad spending continues to rise, with year-over-year growth in Q1 2013 reaching 15%.
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