Advertising
Average Monthly mCommerce Spending Among IYP Mobile App Users, December 2012 [CHART]
Forty-one percent of IYP app users had made a mobile purchase in December, compared with 19% of smart phone users.
Read MoreUS Internet Yellow Pages Mobile App Users By Income, December 2012 [CHART]
Internet Yellow Pages users were 51% more likely than smartphone users overall to have incomes above $100,000.
Read MoreMedia Spend Channel Efficiency, Q1 2013 [CHART]
Social performed 65% better than the industry overall in delivering such quality users, and 33% better than the next-best channel, portals.
Read MoreMobile Advertising Targeting Trends, Q1 2013 [CHART]
58% of national brand advertising campaigns employed geo-precise targeting (including geo-fencing and geo-behavioral targeting) in Q1.
Read MoreSmall Business' Mobile Technology Use, May 2013 [CHART]
66% of small businesses are putting mobile technology to use in some way to market and/or operate their businesses.
Read MoreUS TV & Digital Video Ad Spending Growth By Type, 2012-2017 [TABLE]
Growth rates for mobile video ad spending will be far greater than for any other related channel—television, online or total digital.
Read MoreUS Mobile Video Ad Spending, 2012-2017 [CHART]
The number of smart phone video viewers in 2014 is expected to hit nearly 87 million, or more than one-quarter of the total US population.
Read MoreOnline Video Ad Effectiveness By Channel, May 2013 [CHART]
75% of ad agencies responding to a BrightRoll survey believe that video is equally or more effective than TV, and that’s up from 64% who believed that to be the case in last year’s survey.
Read MoreUS Ad Revenues, 2013-2014 [CHART]
Ad spending on core media will inch forward by 0.4% this year, but that growth is a more robust 2.4% when excluding P&O revenues.
Read MoreNative vs. Banner Ads, May 2013 [CHART]
A study pitting native ads against banner ads has found the former attracting more attention and generating more lift.
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