Advertising
Most Common Social Media Ad Targeting Methods, May 2013 [CHART]
Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties.
Read MoreSources That Inspire Online Purchases, May 2013 [CHART]
Buyers were most likely to have first seen their most recent online purchase while surfing around online (29%) or when looking to find something specific (25%).
Read MoreUse Of Third-Party Data In Online Ad Campaigns, April 2013 [CHART]
More than half of agencies surveyed used third-party data in their digital advertising efforts, and 39% of advertisers and ad platforms each said the same.
Read MorePreferred Audience-Targeting Data Sources For Advertising, April 2013 [CHART]
Where third-party data really came in handy was in targeting digital display ads.
Read MoreUse Of Audience Targeting In Display Advertising, April 2013 [CHART]
More than nine out of 10 agencies and ad platforms said they used targeting.
Read MoreConsumers Who Find Native Advertising Misleading, October 2012 [CHART]
In October 2012, a high percentage of US internet users found ads that appeared as content misleading.
Read MoreEffectiveness Of Native Video Ads, December 2012 [CHART]
A survey of US media agency executives in late 2012 and found that nearly 50% considered native video ads to be more effective than conventional ads at hitting key performance indicators
Read MoreUS Social Media Ad Spending By Type, 2012-2017 [CHART]
Social networks, news sites, digital content aggregators and streaming media services are rife with ads that are integrated into the content experience.
Read MoreCarnival Cruise's Spotify Campaign Metrics, November 2012 [TABLE]
From mid-October 2012 through the end of November, Carnival launched a custom music playlist called Carnival Cruise Tunes.
Read MoreUS Mobile Media Ad Spending By Format, 2010-2015 [TABLE]
In 2013, the MMA predicts companies will invest $3.16 billion in the mobile web, translating to about two-thirds of spending. By 2015, that share will drop down to 58%, as mobile apps get significantly more investment.
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