Advertising
Ads.txt Adoption [CHART]
Ads.txt has emerged as a trend within programmatic advertising over the past year, so you better get used to it.
Read MorePaid Search Clicks From Smartphones, 2014-2017 [CHART]
Smartphones have grown to represent half of all paid search clicks during Q4 2017. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
Read MoreSponsored Content Labeling By Social Influencers [CHART]
According to a January 2018 survey of influencers worldwide from Zine, 52% of respondents said they labeled their content as sponsored. But the role of marketers in encouraging (or discouraging) disclosure is strong.
Read MoreInstagram Sponsored Ad Posts, 2016-2017 [CHART]
Instagram established itself as a go-to channel for influencer marketing in 2017, according to new data from Klear. The analytics and social media marketing platform reported that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between 2016 and 2017.
Read MoreHow LinkedIn Uses LinkedIn for Marketing [VIDEO]
This webinar by LinkedIn Marketing Solutions shares insider tips for effective LinkedIn campaigns.
Read More9 LinkedIn Advertising Tips [INFOGRAPHIC]
This infographic from LinkedIn lists nine tips for advertising on the social network, based on the social network’s 2018 advertising guide.
Read MoreWhat Smart Speaker Owners Would Like From Brands [CHART]
More than one-quarter of Alexa owners have asked their device about deals, recent research has revealed. Now, new data from Google and Peerless Insights indicates that Smart Speaker owners are most interested in receiving information about deals, sales and promotions from brands.
Read MoreMarketing Budget Trends For Industrial Companies In 2017 [CHART]
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Read MoreConsumer Openness To Smart Speaker Audio Ads [CHART]
Three in 10 said they would entertain ads via voice assistants if they were simply asked if they wanted to hear one before it played. In addition, 28% were open to ads if they got to choose the brands doing the advertising.
Read MoreAttitudes Toward Podcast Advertising [CHART]
Almost 8 in 10 podcast listeners ages 18-49 don’t mind ads or sponsors in podcasts they listen to regularly, as they know they support the podcast, per results from a Nielsen study.
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