Advertising
US Mobile Gaming Revenue Share By Type, 2011-2017 [CHART]
This year, the largest share of revenues will come from downloads of games themselves, with in-game purchases accounting for just slightly less.
Read MoreUS Mobile Gaming Revenues By Type, 2011-2017 [TABLE]
Mobile gaming has been a high-growth market in recent years, with revenues increasing at triple-digit rates in 2012 and 2011.
Read MoreDigital & Offline Marketing Budget Allocations By Objective, March 2013 [CHART]
Marketers allocated 60% of their offline budget to branding vs. 42% of their digital budget.
Read MoreChanges In Digital Marketing Spending By Category, March 2013 [CHART]
Marketers seem to have no hesitations about social, as 55% of respondents said they were putting more dollars to the format, while no advertisers reported decreasing social investments.
Read MoreBranded Content Marketing Activities, April 2013 [CHART]
Nearly seven in 10 respondents distributed their content in digital media other than email or the brand’s own website, while 67% purchased advertising space for their content.
Read MoreBranded Content Acquisition Sources, April 2013 [CHART]
Fifty-eight percent of agencies said they had obtained branded content from the publishers from whom they purchased media, making it the most popular source.
Read MoreMarketing Attribution Channels, October 2012 [CHART]
Email and paid search are some of the easiest channels to include in attribution programs.
Read MoreTop Marketing Analytics Objectives In 2013 [CHART]
Some 28% of marketers worldwide indicated that measuring attribution across channels is an important analytic objective in 2013.
Read MoreUse Of Marketing Attribution, October 2012 [CHART]
Only 26% of companies worldwide used advanced forms of marketing attribution—ones that go beyond simple last-click analysis.
Read MoreMary Meeker: State of the Internet, 2013 [PRESENTATION]
Mary Meeker’s latest edition of the annual Internet Trends report finds continued robust online growth.
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