Advertising
Context-Sensitive Real-Time Offers, 2013 [CHART]
About two in five leaders were already putting out real-time offers this year to customers based on customer context, a relatively sophisticated process.
Read MoreUS Travel Industry Online Ad Spending, 2011-2017 [CHART]
Travel advertisers will devote nearly three-quarters of spend to direct response formats.
Read MoreUS CPG Online Ad Spending, 2011-2017 [CHART]
CPG advertisers are focused on branding efforts: 62% of digital spending will go toward banner ads, rich media, sponsorships and video, eMarketer estimates.
Read MoreUS Financial Services Online Ad Spending, 2011-2017 [TABLE]
Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period.
Read MoreBeyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry's & Real-Time Photoshopping [VIDEO]
This episode: PETCO’s inadequate response to the death of a customer’s dog; Ben & Jerry’s crowdsourced flavors & Adobe’s real-time Photoshopping campaign.
Read MoreUS Retail Online Ad Spending, 2011-2017 [TABLE]
Though growth rates for retail digital ad spending are falling, with a 14% increase expected this year, the industry will hold on to a steady share of total spending throughout the forecast period.
Read MoreUS Online Ad Spending Growth By Industry, 2011-2017 [TABLE]
Four of the six industries growing their digital ad spending at or above overall market rates are retail, financial services, consumer packaged goods & travel.
Read MoreNet US Search Ad Revenue Growth By Major Ad Networks, 2011-2015 [TABLE]
Until last year Microsoft enjoyed the fastest growth rate among the six search ad publishers for which eMarketer forecasts revenues.
Read MoreNet US Search Ad Revenues By Major Ad Networks As % Of Spend, 2011-2015 [TABLE]
eMarketer now estimates that Microsoft will account for 4.6% of total US search ad revenues in 2013.
Read MoreNet US Search Ad Revenues By Major Ad Networks, 2011-2015 [TABLE]
Google raked in $12.79 billion in net US search ad revenues last year, or 73.8% of the total market.
Read More