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US Mobile Display Ad Revenues By Company, 2011-2015 [TABLE]

Facebook is the leading player and will rake in just over one in three mobile display dollars this year, after traffic acquisition costs (TAC).

Google alone took in 82.8% of all mobile search ad revenues last year.

Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.

Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.

Twitter is also expected to see its worldwide mobile ad spending share increase this year to about 2% of the total, eMarketer estimates.

eMarketer estimates that Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011.

Dealers have dramatically increased their digital ad spending over the past decade, from just 5.0% of spending in 2002 to 26.5% in 2012.

The US automotive industry will spend $5.07 billion in 2013 on paid digital advertising, and that total is expected to rise to $7.80 billion by 2017.

Mobile’s rapid expansion will help that channel rival the desktop in both search and display revenues for Google by 2015.

As of 2012, eMarketer estimates, 52% of Twitter’s net US ad revenues were from mobile; by 2015, the share will approach two-thirds.