Advertising Archives - Page 132 of 211

Consumer Attitudes Toward Online Personal Data Collection, June 2013 [CHART]

Consumers around the world find website customization to be of some value, with 33% of respondents attributing some value to personalized product and service recommendations on websites, compared to 26% seeing little to no value.

Skills Needed To Be A Successful Marketer, June 2013 [CHART]

Respondents indicated that the most necessary skill today is the ability to use data analysis to extract predictive findings from big data.

Online Ad Viewability, June 2013 [TABLE]

comScore says that 54% of ads are not in-view.

Best Sources For Marketing & Advertising, June 2013 [CHART]

Consumers were more likely than marketers to choose traditional media sources such as newspapers and TV as best for advertising (47% vs. 41%), and also more likely to see their family, friends and co-workers as influential (31% vs. 22%).

Customer Frustration With Companies' Online Communications, June 2013 [CHART]

80% consumers in the US & UK said that one of their top 2 frustrations about companies’ use of online communications was too many unwanted email messages.

Facebook Ad Performance By Industry, Q1 2013 [CHART]

Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.

Facebook Ad Performance By Industry, Q1 2013 [CHART]

Telecom (0.919%) and publishing (0.79%) brands are leading the charge in click-through rates.

Marketing Effectiveness Of Online Video vs. TV, June 2013 [CHART]

Among leading brands, media and creative agencies in the UK, Europe and North America, 58% believe that for the same investment they can achieve better share of engagement with online video than with TV.

US Outdoor Ad Revenue Growth, Q2 2011 – Q1 2013 [CHART]

Outdoor ad spending was up 4.5% year-over-year in Q1, reaching $1.5 billion.