Advertising
US Mobile Search Advertising Growth By Metric & Device, Q2 2013 [CHART]
US mobile paid search spend more than doubled year over year on both smart phones and tablets. By comparison, total search spend was up only 7% over Q2 2012.
Read MoreUS TV Ad Spending Growth vs Overall Average, Q1 2011-Q1 2013 [CHART]
TV is the largest ad spending medium in the US, and its growth rates appear to have outpaced the ad market as a whole for some time.
Read MoreUS Online Display Ads That Are In-View, February 2013 [CHART]
Less than half of US display ad impressions delivered between May 2012 and February 2013 were in-view, defined as at least 50% of the ad visible for one second or more.
Read MoreAttitudes Toward Brand Marketing With Premium Content Publishers vs. Facebook, August 2012 [CHART]
71% of US ad agencies and marketers felt their brand-focused ads were safe on premium publisher sites, while just 36% said the same for Facebook.
Read MoreGlobal Suspicious Advertising Traffic, Q1 2013 [CHART]
Publishers, agencies and marketers use ad verification services to validate the delivery of display ads and ensure brand safety.
Read MoreWhy Americans Engage With Online Ads, July 2013 [CHART]
44% of Americans claim to have watched a commercial for a brand or product online in the past month.
Read MoreHow US Technology Consumers Respond To Mobile Ads, 2012 [CHART]
Tablet owners in 2012 to be far more likely than smart phones owners to click on ads, and also to research or purchase a product after seeing an ad.
Read MoreFacebook News Feed Ad Retargeting Metrics, July 2013 [CHART]
Click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for sidebar ads.
Read MoreFinancial Services Ad Spending By Objective, 2013 [CHART]
Marketers in the financial services industry will invest 62% of their paid digital dollars in direct-response efforts this year.
Read MoreFinancial Services Online Ad Spending, 2011-2017 [CHART]
Advertising spending in paid digital media by the US financial services industry will hit $5.20 billion in 2013 and rise to $7.38 billion by 2017.
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