Advertising Archives - Page 126 of 211

Google Click Share By Device, Q2 2012 – Q2 2013 [CHART]

Smartphones grew to account for 17.7% of Google search ad clicks in Q2, about double their share from Q2 2012 (8.8%).

Incremental Mobile Search Advertising Clicks, July 2013 [CHART]

Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.

Top Definitions Of Native Advertising, June 2013 [CHART]

Nearly all publishers say native advertising is “integration into the design of the publisher’s site and [an ad that] lives on the same domain.”

Publishers Offering Native Advertising, June 2013 [CHART]

Nearly three-quarters of polled US publishers said that they already offered native advertising on their site, and another 17% said they were considering offering it this year.

TV Viewers Who Would Never Act On A Commercial By Demographic, July 2013 [CHART]

41% of TV viewers say they would never act on a commercial, regardless of the device they’re using to watch TV.

Mobile Ad Reach, July 2013 [CHART]

Mobile advertising is growing by leaps and bounds, with spending up by 111% year-over-year in 2012 to reach 9% of all online ad revenues.

Social Media Brand Advocacy Prompts By Country, July 2013 [CHART]

Around 15% of brand mentions could be deemed “advocacy mentions,” in which the person made a positive comment about the brand.

Hispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]

24% of women agree that advertising is an extremely or very important source of information when choosing brands.

Digital Ad Agencies' Attitudes Toward TV & Online Video, July 2013 [TABLE]

Digital ad agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video.

US Online Ad Spending Per User, 2000-2012 [CHART]

Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new heights seemingly with every passing quarter, and has been projected to see double-digit growth again this year.