Advertising
US Travel Online Ad Spending, 2011-2017 [CHART]
The US travel industry’s advertising spending in paid digital media will hit $3.35 billion in 2013 and will rise to $4.96 billion by 2017.
Read MoreMarketing Tactics Influenced By Data & Audience Information, June 2013 [CHART]
One-third of respondents said data influenced 75% to 100% of their digital marketing budget, while another third said it affected 50% to 75% of outlays.
Read MoreSMBs' Use Of Social & Mobile Tools, August 2013 [TABLE]
72% of SMBs are using social media to promote their businesses, with 66% reporting “extremely” or “very” high levels of engagement with their customers.
Read MoreMost & Least Preferred Personalization Tactics, March 2013 [CHART]
Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.
Read MoreImportance Of Ad Personalization By Format, April 2013 [CHART]
35% of US internet users said they would like to receive personalized ads or recommendations online.
Read MoreMedia Spend Channel Efficiency, Q2 2013 [CHART]
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Read MoreConsumer Attitudes Toward Irrelevant Website Content, July 2013 [TABLE]
74% of respondents claim to get frustrated with websites when content, offers, ads, and promotions appear that have nothing to do with their interests.
Read MoreGlobal Ad Spending Growth By Medium, Q1 2013 [CHART]
Ad spending on TV around the world grew by 3.5% in Q1, outpacing the aggregate increase of 1.9%.
Read MoreWhy People Watch TV Commercials By Genre, July 2013 [CHART]
The quality of the editorial content also appears to be a bigger influence on viewers than the quality of the ad.
Read MoreFacebook Mobile Monthly Active Users & Ad Revenues, Q3 2012 – Q2 2013 [CHART]
Mobile now accounts for 41% of Facebook ad revenues, a big jump from 30% in Q1.
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