Advertising
Advertising Tactics Brand Marketers Plan To Use More, February 2013 [CHART]
US brand marketers, in particular, will double down on social media, mobile and video this year, with 70%, 69% and 64%, respectively, increasing their use of these tactics.
Read MorePopular Creative Advertising Elements, August 2013 [CHART]
92% of TV-viewing smartphone owners across 3 major markets believe that brands have an opportunity to make ads feel more like a story or game, by simulating entertainment-based narratives.
Read MoreRetail Advertisers Mobile Post-Click Action, Q1 2013 [CHART]
Mobile commerce, store locator and site search are among the top actions retail advertisers are using to drive web and foot traffic.
Read MoreChanges In B2B Marketing Spending During Next Year, March 2013 [TABLE]
45% B2B marketers expected to increase search engine advertising spending.
Read MoreChanges In B2B Ad Budgets, March 2013 [CHART]
29% of US marketers reported increasing their B2B advertising budgets over the preceding 12 months, while 59% said outlays had remained about the same.
Read MoreUS Online Buyers Who Notice Retargeted Ads, April 2013 [CHART]
Nearly three out of five US online buyers said they had noticed ads for products they looked up on other sites.
Read MoreB2B Marketers' Most Successful Platforms, August 2013 [CHART]
Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.
Read MoreAttitudes Toward Ads On Streaming TV & Movies, August 2013 [TABLE]
With increasing numbers of Americans watching video on their smartphones and tablets, it’s important to gauge their reactions to the ads they see while streaming entertainment content.
Read MoreTravel Search Advertising Click Share By Device, Q1 2012-Q1 2013 [CHART]
Between Q1 2012 and Q1 2013, the majority of US travel and leisure paid search clicks came from PC searches, but the proportion from mobile devices had risen fairly steadily.
Read MoreBeyond Social Media Podcast: Google's New Linking Rules & Kickalicious Scores! [VIDEO]
This episode: This episode: Hanes’ Undercover Color; Social CEOs; Google’s linking rules; Kickalicious viral video; White House robots Hangout; B H Photo’s marketing.
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