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PPC Professionals' Areas Of Focus In 2014 [CHART]

85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.

Mobile spending is expected to rise 95.0% this year to account for 20.1% of all digital ad spending, and 5.0% of total media ad spending.

US digital ad spending will hit $42.26 billion this year, up from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year.

This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.

In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%.

90% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q2.

73% of marketers polled worldwide expected to increase spending on pre-roll ads over the next 12 months.

eMarketer expects US digital video ad spend to rise by 41.4% this year and by nearly 40% next year as well, when outlays will reach $5.7 billion.

Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.

Fifty-four percent said they would prefer to use the same metrics they use for offline campaigns, alongside additional metrics particular to online.