Advertising
Net Online Ad Revenue Share By Company, 2011-2013 [TABLE]
Across all devices, Google remains by far the No. 1 digital ad publisher in the world and will take in nearly 33% of all digital ad dollars worldwide this year.
Read MoreNet Mobile Ad Revenue Share By Company, 2011-2013 [TABLE]
The company is expected to see its share of global mobile internet ad revenues reach 15.8% this year, up from just 5.35% in 2012.
Read MoreFacebook Exchange Ad Performance, H1 2013 [CHART]
Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.
Read MoreOnline Merchants' Search Traffic & Revenues, H1 2012 vs H1 2013 [CHART]
The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search.
Read MoreLinkedIn Developments Timeline, April 2012 – May 2013 [CHART]
comScore reported that LinkedIn passed Twitter to become the second-largest social network in the world, ranked by unique visitors.
Read MoreGlobal LinkedIn Ad Revenues, 2011-2015 [CHART]
LinkedIn’s worldwide ad revenues will reach $376 million in 2013, up 46.7% from last year.
Read MoreAd Agencies' Changing Media Mix, August 2013 [TABLE]
Just 27% of media buying agencies don’t anticipate ever spending more on digital than traditional media.
Read MoreUS Mobile & Online Ad Spending, 2012-2017 [CHART]
Mobile will capture a slight majority of US online ad spending in 2017.
Read MoreTop Landing Page Optimization Objectives, August 2013 [TABLE]
More than three out of five B2B marketers sought to increase leads from the landing page.
Read MoreLanding Page Optimization Metrics, August 2013 [TABLE]
The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.
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