Advertising
Top Small Business Marketing Tools [CHART]
Most small business owners are self-taught when it comes to marketing and promoting their businesses. And while most do some form of marketing for their businesses, fewer than half consider themselves marketing savvy.
Read MoreConversion Rate Optimization [INFOGRAPHIC]
This infographic from DPFOC illustrates the critical aspects of conversion rate optimization.
Read MoreGoogle Search Advertising [INFOGRAPHIC]
This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.
Read MoreFacebook Privacy Concerns [CHART]
Fully two-thirds of US adults had heard either a lot (33%) or a little (35%) about data obtained from Facebook by Cambridge Analytica.
Read MoreSearch & Social Advertising Tactics [CHART]
Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
Read MorePodcast Ad Spending [INFOGRAPHIC]
This infograpic by eMarketer breaks down the degree to which marketers are spending on podcast advertising.
Read MoreConsumer Concerns With Retargeting Ads [CHART]
Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.
Read MoreGoogle Universal Search Elements [CHART]
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.
Read MoreDigital Transformation [INFOGRAPHIC]
This infographic illustrates the building blocks of digital transformation, including breaking down silos, establishing strategy, optimization efforts, implementing reporting and attribution, and executing tactics.
Read MoreConsumer Trust By Industry [TABLE]
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
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