Advertising
Consumers' Definitions Of Online Recommendations, August 2013 [CHART]
Whatever the reason for a friend’s like, many consumers consider it to be a recommendation.
Read MorePositive Attitudes Toward PR & Ad Industries By Age, August 2013 [CHART]
Some good news for the future of the advertising and PR industry: youth are more likely to perceive it a positive light than their older counterparts.
Read MoreGoogle Product Listing Ad CTRs, January 2012-July 2013 [CHART]
Retailers, attracted by lower costs-per-click (CPCs) and higher click-through rates (CTRs), are diverting more paid search dollars from text ads to product listing ads (PLAs).
Read MoreAttitude Toward Ads During Traditional TV vs. Ads During Streaming Online Video, January 2013 [CHART]
US internet users had similar attitudes toward ads during traditional TV and original streaming content.
Read MoreMotivations Of SMBs' Twitter Followers, August 2013 [TABLE]
The top reason Twitter users follow SMBs is to get updates on future products (73%).
Read MoreOutdoor Advertising Revenue Growth, Q2 2011 – Q2 2013 [CHART]
After outdoor advertising revenues increased by 4.5% in Q1, revenues climbed 5% in Q2 to reach $2.15 billion.
Read MoreGlobal Ad Spending, 2011-2017 [CHART]
eMarketer predicts an increase of 2.8% in total media ad spending worldwide this year.
Read MoreGlobal Online Ad Spending By Region, 2011-2017 [TABLE]
North America will remain the No. 1 digital ad market throughout the forecast period, with Asia-Pacific in second place.
Read MoreGlobal Mobile Ad Spending Share By Region, 2011-2017 [TABLE]
This year, eMarketer expects, 18.8% of all digital ad spending in North America will go toward mobile internet ads.
Read MoreNet Online Ad Revenues By Company, 2011-2013 [TABLE]
Facebook’s worldwide ad revenues are expected to reach $6.36 billion this year.
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