Advertising
US Online Ad Spending Share By Industry, 2011-2017 [TABLE]
eMarketer expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.
Read MoreUS Retail Online Ad Spending, 2011-2017 [CHART]
The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate.
Read MoreShare Of Product Listing Ad Spending vs. Text Ads, October 2012-July 2013 [CHART]
While July saw a slight dropoff in clicks on the enhanced search ads, the overall trend seems to be toward more PLA clicks.
Read MoreProduct Listing Ad Metrics, January 2012-July 2013 [TABLE]
The outlook for PLAs is good given that the ads do seem to garner higher clickthrough rates (CTRs) every month.
Read MoreShare Of Product Listing Ad Impressions vs. Text Ads, October 2012-July 2013 [CHART]
In July 2013, 1.05% of text ads worldwide were PLAs, compared to 1.22% just two months earlier.
Read MoreOnline Video Ad Viewability Averages By Source, Q1 2013 [CHART]
During the first quarter, average viewability for online video ads in the US was 83%, although rates varied widely among properties.
Read MoreNative Mobile Ad Performance, Q2 2013 [CHART]
An analysis of mobile expandable banner ad performance indicates that native mobile ad formats delivered an average expansion rate/click-through rate of 1.37% during the second quarter of this year.
Read MoreUS Online Display Ad Spending Share By Format, 2011-2017 [CHART]
eMarketer estimates that video’s share of the overall digital display budget will rise from 23.4% this year to 30.7% by 2017.
Read MoreInteractive Video Ad Share, January – June 2012 [CHART]
As of June 2012, data from video ad management company VINDICO showed that 11% of all digital video ads had some kind of interactivity.
Read MoreCMOs' Marketing Spending Projections, August 2011 – August 2013 [TABLE]
Marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come.
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