Advertising Archives - Page 117 of 211

US Online Ad Spending Growth & Share By Objective, 2011-2017 [TABLE]

eMarketer estimates that out of a total of $41.94 billion in US digital ad spending in 2013, nearly 60% will go toward direct response.

Top Business Objectives For Online Advertising, September 2013 [CHART]

More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective.

Changes In Ad Spending By Medium [CHART]

US ad spending increased by 3.5% year-over-year in the second quarter of the year to reach $35.8 billion, dragging first-half expenditures up by 2% to $68.9 billion.

Pre-Roll Video Ad Click-Through Rates, Q2 2013 [CHART]

Slightly more than half of mobile in-application pre-roll ads were completed in the US during Q2.

Prevalence Of In-House Agency Use, 2008 vs. 2013 [CHART]

58% of client-side marketers report that their company has an in-house agency, a marked rise from 42% in 2008.

Importance Of Omnichannel Strategy Elements, June 2013 [TABLE]

An aligned customer experience was the most important aspect of an omnichannel strategy for marketers worldwide, followed by more logistical tactics like inventory visibility and fulfillment.

Smart Phone Users' Attitudes Toward Ad Tracking, September 2013 [CHART]

About 7 in 10 smart phone users are aware that advertisers track their mobile activities in order to deliver targeted ads based on their behavior.

Smart Phone Online Video Ad Shares By Manufacturer, September 2013 [CHART]

Apple may be the top smartphone manufacturer in the US, but it’s far behind Samsung when it comes to sharing of its video ads.

Value Of B2B Pay-Per-Lead Advertising By Content Type, September 2013 [CHART]

B2B pay-per-lead advertisers are showing a healthy amount of interest in leads generated by content marketing campaigns.

US Retail Online Ad Spending By Objective, 2013 [CHART]

Retail marketers will invest 64.6% of their paid digital dollars in direct-response efforts this year.