Advertising
Top American Companies By Ad Spending, Q2 2012 & Q2 2013 [TABLE]
Retail remained the top spending ad category, but growth in Q2 2013 was minimal compared to a year prior, at only 0.1%.
Read MoreUS Ad Spending Growth By Media [CHART]
For the first half of 2013, Kantar Media estimated that the total US ad spend market rose 2.0%, compared with the same period one year earlier.
Read MoreB2B Print Ad Revenues, 2012 vs 2013 [CHART]
After declining by 4.8% last year, total Q1 ad sales this year dropped by 6.2%, from $1.83 billion to $1.72 billion.
Read MoreMobile Video Ad Views By OS, Q2 2013 [CHART]
During the second quarter of the year, 17.5% of US rights-managed online video views occurred on a mobile phone (13.2%) or tablet (4.3%), almost double the 9.2% from Q2 2012.
Read MoreDisplay Ad Viewability Trends, H1 2012 – H1 2013 [CHART]
61% of directly placed ads stayed in-view for at least 1 second during the fist half (H1) of 2013, up from 56% in the second half of 2012 and 49.9% in H1 2012.
Read MoreBest Agency Self-Promotion Lead Generation Tactics, July 2013 [CHART]
Email lead capture programs were seen as effective for generating leads by just 29.7% of agency execs, while advertising was even less popular.
Read MoreOnline Video Ad Views By Duration, Q2 2013 [CHART]
The proportion of ad views represented by 30-second spots has slowly increased from 43% in Q2 2012, as 15-second spots gradually recede.
Read MoreReddit Shuts Down Navy Yard Shooting Subreddit & 9/11 Mistweets – Beyond Social Media Show [VIDEO]
Topics on episode 16 of the Beyond Social Media Show: Reddit shuts down Navy Yard Shooting subreddit; Esquire’s 9/11 tweet gone wrong; Volkswagon’s Take On Me commercial; Dunkin’ Donuts Monday Night Football Vine ad & much more.
Read MoreReasons People Click On Smart TV Ads, September 2013 [CHART]
Most said it was because they were interested in the advertised product or brand.
Read MoreImportant Tactics For Brand Marketing, April 2013 [CHART]
Online advertising and marketing executives rated search a close second to video as a marketing tactic critical for achieving branding objectives.
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