Advertising
US Health Care & Pharma Online Ad Spending, 2011-2017 [CHART]
Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017.
Read MoreMost Important Tactics For Optimizing Display Advertising, July 2013 [TABLE]
As for online display, targeting also ranked high, though in this case, advertisers looked to segment audiences and then deliver ads based on that delineation.
Read MoreMost Important Tactics For Optimizing Search Advertising, July 2013 [TABLE]
For paid search, marketers ranked the landing page as critical for optimization, cited by more than half of agency respondents and nearly half of client-side marketers.
Read MorePrimary Business Objective By Media, July 2013 [CHART]
Paid search, social ads and online display are three of the key digital ad tactics and each one serves a slightly different mix of goals.
Read MoreMarketing Areas Marketers Feel Most Confident Executing, September 2013 [CHART]
Seven in 10 respondents were confident when it came to brand building and 62% felt comfortable with content marketing.
Read MoreMost Important Marketing Areas For Next Three Years, September 2013 [CHART]
Identifying the most important marketing issues coming over the horizon was a significant challenge for many marketing professionals.
Read MoreBranding Effectiveness Of Native Mobile Advertising, August 2013 [CHART]
Nearly all respondents reported that native ads were very or somewhat effective at branding.
Read MoreAd Pros Who Buy Native Mobile Advertising, August 2013 [CHART]
Nearly half of US ad professionals surveyed by Sharethrough in August 2013 said they had used sponsored posts for online-only content distribution.
Read MoreMost Effective TV Ads Of Q3 [TABLE]
Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.
Read MoreMobile Video Ad Lengths, H1 2013 [CHART]
A majority 54% of mobile video ads are 30 seconds long, while another 32% are 90 seconds in length.
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