Advertising
11 Essential Marketing Skills [INFOGRAPHIC]
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
Read MorePsychology Of Advertising [INFOGRAPHIC]
This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.
Read MoreVideo Ad Spending, 2018-2020 [CHART]
According to eMarketer, US digital video ad spend will grow from $17.9 billion in 2018 to $29.6 billion by 2022.
Read MoreEmotion In Video Ads [INFOGRAPHIC]
This infographic from LinkedIn highlights statistics that make the case for using emotion in your video ads.
Read MoreHow Retailers Can Make Retargeting Ads Better [CHART]
In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is inexcusable for consumers to keep receiving ads for products they already bought.
Read MoreHow Consumers Find Information About Brands [CHART]
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.
Read MoreTop Advertising Channels [CHART]
Eighty-six percent of businesses use social media advertising, while 80% use display advertising in the form of banner, image, or text advertisements that appear on websites.
Read MoreGoogle AdWords vs Facebook Ads [INFOGRAPHIC]
This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system.
Read MoreMobile Gamers' Receptivity To Advertising [CHART]
Is mobile gaming a relaxing pastime? Nearly 40% of players think so, which is good news for mobile ad buyers, because many gamers say they tend to be more receptive to ads when they’re in a relaxed mood.
Read MoreSponsored Post Tactics Used By Instagram Influencers [CHART]
88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago.
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