Advertising
US Mobile Gaming Revenues By Type, 2011-2017 [CHART]
eMarketer estimates the number of US mobile phone gamers will reach 125.9 million in 2013.
Read MoreOnline Video Ad Performance By Age, Q3 2013 [CHART]
Slightly fewer than 1 in 8 online video ads in the US were targeted towards the 65+ crowd during Q3.
Read MoreBiggest Obstacles Toward Achieving PPC Objectives, October 2013 [CHART]
Almost half of respondents saw increased competition that resulted in higher costs per click as the top obstacle they faced in carrying out PPC campaigns.
Read MoreMost Important PPC Objectives Worldwide, October 2013 [CHART]
Of those that either currently used PPC campaigns, or planned to do so over the following year, 54% named increasing lead generation as the most important objective of their PPC strategy.
Read MoreFacebook Ad Performance Trends, Q3 2013 [CHART]
Facebook ad performance showed solid quarter-over-quarter growth again in Q3.
Read MoreReach & Frequency Of Video Ads, January – September, 2013 [CHART]
Video ads accounted for one-third of all videos viewed and 3.5% of all minutes that were spent watching online videos.
Read MoreOnline Video Ad Views, December 2011 – September 2013 [CHART]
Online video ad views continued to mount in September, though at a slower rate than seen earlier this year, according to the latest figures from comScore.
Read MoreOffline CPG Sales Life From Cross Media Campaigns By Media Type, 2013 [CHART]
Sales lift during the promotion was highest among those who had viewed the campaign on both TV and digital channels, reaching 12.4%.
Read MoreShare Of Sales Lift From CPG Brand Campaigns By Media & Buyer Type, 2013 [CHART]
62% of those who saw a digital ad had little to no exposure to messaging delivered via television.
Read MoreReasons American Hispanics Decided To Shop For A New Car, July 2013 [CHART]
The top three reasons why US Hispanic shoppers decided to shop for a new vehicle were compelling incentives, the need for a new vehicle and low monthly payments.
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