Advertising
How Senior Marketers Use Online Video, Q3 2013 [CHART]
While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.
Read MoreTop Factors Driving Increased Spending On Multi-Screen Campaigns, November 2013 [CHART]
By 2016, 88% of client-side marketers, media sellers and agencies believe that integrated multi-screen campaigns will be very important for effectively delivering a marketing message.
Read MoreEntertainment Advertisers' Mobile Goals, Q2 2013 [CHART]
A plurality 39% of the time, entertainment industry mobile advertising campaigns were centered on brand awareness.
Read MoreTypes Of Mobile Retail Ads Most Likely To Be Clicked, March 2013 [CHART]
One-third of tablet owners and nearly one-quarter of smartphone owners were most likely to click on ads that were locally relevant to them.
Read MoreWhere Social Media Budgets Come From, October 2013 [CHART]
Roughly 30% of respondents’ social media budgets are incremental, meaning that social has its own new and distinct budget.
Read MoreFacebook Monthly Mobile Active Users & Ad Revenues, Q3 2012-Q3 2013 [CHART]
Facebook continues to successfully shift to a mobile-oriented platform, with mobile monthly active users (MAUs – 874 million) now comprising almost three-quarters of total MAUs (~1.2 billion), and mobile ad revenue now at 49% of a growing total.
Read MoreRichie Incognito & The Miami Dolphins Hostile Workplace & A Poor PR Pitch – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show:Richie Incognito’s racism & workplace bullying in the Miami Dolphins locker room; Home Depot’s racist Tweet & more!
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
Read MoreConsumer Perceptions Of Online Marketing Channels' Value, October 2013 [CHART]
79% pointed to web personalization as worth the effort.
Read MorePrimary Search Retargeting Goals, October 2013 [CHART]
A plurality 34.9% now count increased brand awareness as their primary search retargeting goal.
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