Advertising
US Airways Ejects Blind Customer & Bat Kid Saves San Francisco – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show: US Airways ejects blind passenger; Lulumon’s apology fail; JPMorgan’s Twitter storm; Bat Kid saves San Francisco & more!
Read MoreMost Effective Native Ad Formats, November 2013 [CHART]
While more publishers (62%) have experience with native ads than brands (41%) and agencies (34%), each group intends to use native ads more in the next year.
Read MoreHow Internet Users Look For Deals By Income, March 2013 [TABLE]
90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.
Read MoreTop Email List Growth Tactics, November 2013 [CHART]
Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).
Read MoreConsumer Attitudes & Responses To Online Ads, November 2013 [TABLE]
When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the product or company in question or typing in the company’s URL address directly to visit its website.
Read MoreImportance Of Screens As Advertising Vehicles, 2013 vs 2016 [CHART]
In 3 years’ time, mobile phones and tablets will be more important advertising screens than the traditional TV.
Read MoreAdvertisers' Criteria For Evaluating Large Media Companies, November 2013 [CHART]
Three-quarters of respondents feel that ad results are important when dealing with large media companies (such as Time, rather than one of its individual brands).
Read MoreShare Of Video Ads Shared Via Social Media By Industry, Q2 2013 [CHART]
The tech industry accounted for 17.8% of the online social video ads shared on its platform in Q2 2013, up slightly from 17.0% in Q1 2013.
Read MoreAd Spending For Computing Products & Consumer Electronics Industries By Objective, 2013 [CHART]
Marketers in the computing products and consumer electronics industry will invest 57% of their paid digital dollars in direct-response formats this year.
Read MoreAd Spending For Consumer Electronics & Computing Industries, 2011-2017 [CHART]
Digital advertising spending by the US computing products and consumer electronics industry hit $2.83 billion in 2012, and that figure will rise to $4.66 billion by 2017.
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