Advertising
US Real-Time Bidding Display Spending Comparative Estimates, 2012-2017 [TABLE]
MAGNA GLOBAL forecasts $3.9 billion in US RTB digital display ad spending for 2013—the highest of all firms.
Read MoreUS Real-Time Bidding Display Ad Spending, 2012-2017 [CHART]
eMarketer projects RTB digital display ad spending in the US will account for 29.0% of total US digital display ad spending by 2017, or $9.03 billion.
Read MoreEffect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]
New data from MailChimp supports the case that personalization can drive higher email open rates.
Read MoreReach & Frequency Of Online Video Ads, January – October 2013 [CHART]
For the second consecutive month, video ads accounted for one-third of all videos viewed and 3.5% of all minutes that were spent watching online videos.
Read MoreOnline Video Ad Views, December 2011 – October 2013 [CHART]
The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in online content video views.
Read MoreDevices Marketers Consider Important For Advertising, 2013 & 2016 [CHART]
While 86% of respondents said mobile phones were currently important advertising channels, 98% said they expected them to be important in three years’ time.
Read MoreMultiscreen Campaign Budgets, 2013 & 2016 [TABLE]
Marketers expected the share of their budgets allocated to multiscreen campaigns to increase to 50% by 2016, from 20% this year.
Read MoreLocal Advertising Revenue Shares By Channel, 2013 [CHART]
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
Read MoreUS Telecom Industry Online Ad Spending By Objective, 2013 [CHART]
eMarketer estimates the US telecom industry will spend 55%, or $2.65 billion, on direct-response advertising in 2013.
Read MoreUS Telecom Industry Online Ad Spending, 2011-2017 [TABLE]
US telecom industry digital ad spending should reach $4.82 billion in 2013, and rise to $6.69 billion by 2017.
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