Advertising
Mobile Location Targeting Trends, Q3 2012 – Q3 2013 [CHART]
93% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q3, up from just 40% a year earlier.
Read MoreMobile Ads & CPG Purchase Decisions, November 2013 [CHART]
Almost half of mobile users say they’ve tried a new CPG product or brand as the result of having seen a mobile ad.
Read MoreTop 10 Most Shared Video Ads Of 2013 [CHART]
Dove’s 3-minute Real Beauty Sketches takes the top honors for the study period (January 1 through November 18), generating 4.24 million social shares since its April launch.
Read MoreWebsite Ad CTR By Referring Domain, November 2013 [CHART]
Website traffic that is referred by search engines tends to have a higher ad click-through rate than traffic that comes from other sources.
Read MoreUse & Effectiveness Of Marketing Tactics, August 2013 [TABLE]
Though throwing a Facebook or Twitter button on a website may be easy, cheap and common, respondents to ExactTarget’s survey didn’t find this nearly as effective as tactics requiring a little more effort and interaction.
Read MoreLocal vs National Mobile Ad Spending Forecast, 2012-2017 [CHART]
Mobile will be the fastest-growing channel in the local advertising media market through 2017, rising from just 1.7% share of local ad revenues this year to 7.1% share in 2017.
Read MoreUS Retail Online Ad Spending, 2012-2017 [CHART]
By the end of this year, eMarketer predicts, US retailers will have increased digital ad budgets by 15.7% to $9.50 billion, following growth of 14.5% last year.
Read MoreRNC's Historically-Inaccurate Rosa Parks Tweet & Amazon's Drones – Beyond Social Media Show [VIDEO]
Century 21’s Tryptophan Slow Jam; Chanukah ham; RNC’s Rosa Parks tweet; T-Mobile & AT&T’s Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook’s newsfeed algorithm tweak; GE’s 3D Printing Day; Apple buys Topsy; The Gap’s social listening & response; Verizon’s Mall of America Destination Store; some shiny new stuff & much more.
Read MoreFrequency With Which Marketers Check Their Data Sources, November 2013 [CHART]
For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.
Read MoreLocal Media Ad Spending Forecast, 2012-2017 [CHART]
The local media advertising market is set to grow at a 2.8% compound annual rate from 2012 through 2017, with traditional media gradually playing less of a role over the coming years.
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