Advertising
Super Bowl LV Advertising
Super Bowl LV–otherwise know as the Pandemic Bowl–will be like no other with empty seats, absent advertisers, and a poet laureate.
Read MoreGrocery Shopping
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.
Read MoreDiversity In Advertising
Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.
Read MoreBrand Awareness Statistics, 2012-Present
Sixteen sets of brand awareness statistics from 2012 to present.
Read MoreTrust In Facial Recognition AdTech
56% of US adults have at least some trust in law enforcement to use facial recognition responsibly. But how do they feel about technology companies and advertisers using this kind of technology? The results aren’t promising.
Read MoreEntertainment Digital Ad Spending Took A Hit In 2020
The cancellation of almost all in-person entertainment events due to the pandemic has also cancelled the digital ad budgets for those events.
Read MoreTop D2C Acquisition Channels
With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly.
Read MoreLinkedIn Retargeting
This infographic from LinkedIn serves as a handy checklist for getting the most out of LinkedIn’s retargeting capabilities.
Read MoreHow People Discover New TV Shows & Movies
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years.
Read MoreMost Annoying Online Experiences
In a recent Adobe study on the state of personalization, consumers shared the experiences that frustrate them most when engaging with digital content.
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