Ad Spending
Data Marketing & Ad Spending By Channel, November 2014 [CHART]
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Read MoreGlobal Ad Spend Share Forecast, 2013 vs 2016 [CHART]
Mobile is the fastest-growing advertising medium around the world.
Read MoreSearch Advertising Trends, Q3 2014 [TABLE]
Search ad click-through rates in the US saw significant year-over-year increases.
Read MoreAverage Time Spent With Select Online Media, 2014 [CHART]
Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).
Read MoreShare Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]
Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.
Read MoreChange In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]
US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.
Read MoreChannels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]
Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.
Read MoreUS Online Display Ad Spending Share By Format, 2013-2018 [CHART]
Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.
Read MoreUS Video Ad Spending, 2013-2018 [CHART]
US digital video ad spending continues to increase significantly, up 56.0% this year to reach $5.96 billion.
Read MoreCMOs' Forecasted Media Spend, Online vs Traditional, 2011-2014 [CHART]
CMOs surveyed for the report in August now forecast a 10.8% increase in digital marketing spending over the next 12 months.
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